Many companies prefer to use an ATS (Applicant
Tracking Systems) today to make their staffing process more efficient. When a
firm utilizes an ATS, they expect candidates to apply online. When candidates
complete their online job application, they are actually just filling in the
fields of the recruitment database, so that they can be efficiently processed
in their system.
An applicant tracking system allows employer
to sort recruits on any parameter ranging from the type of degree candidates
have or their college CGPA, to the years of experience they have etc. It's a
powerful tool.
When you applying
online via an ATS, a cover letter is not required. In fact, even if you have
it, it is not needed. Even if you are required by
recruiters to apply via an ATS, you can still send your resume only to key
decision makers.
However, here are some important points to
remember:
1. Be Brief: Your resume should tell your story more meticulously.
The cover letter shouldn't. If it looks like a long read, it will be quickly
discarded.
2. Identify yourself: Immediately let the reader know who you
are and what your objective is. Influence with any connection point you have
with them. If you met the individual at a conference, or if you are from the
same hometown, college, or have a common hobby that you discussed, mention it
in the beginning of the letter.
3. Exhibit your passion: Tell them why you'd LOVE to join their
organization. Your resume won't do this — so make sure they know how well the
company and job match your interests. This will differentiate you from people
who blanket the market with resumes.
4. Sell your qualifications: Briefly highlight the key points of your
resume that you believe might interests reader.
-The AppliView Team
