Does Cover Letters Works Any More?

Many companies prefer to use an ATS (Applicant Tracking Systems) today to make their staffing process more efficient. When a firm utilizes an ATS, they expect candidates to apply online. When candidates complete their online job application, they are actually just filling in the fields of the recruitment database, so that they can be efficiently processed in their system.

An applicant tracking system allows employer to sort recruits on any parameter ranging from the type of degree candidates have or their college CGPA, to the years of experience they have etc. It's a powerful tool.

When you applying online via an ATS, a cover letter is not required. In fact, even if you have it, it is not needed. Even if you are required by recruiters to apply via an ATS, you can still send your resume only to key decision makers.

However, here are some important points to remember:

1. Be Brief: Your resume should tell your story more meticulously. The cover letter shouldn't. If it looks like a long read, it will be quickly discarded.

2. Identify yourself: Immediately let the reader know who you are and what your objective is. Influence with any connection point you have with them. If you met the individual at a conference, or if you are from the same hometown, college, or have a common hobby that you discussed, mention it in the beginning of the letter.

3. Exhibit your passion: Tell them why you'd LOVE to join their organization. Your resume won't do this — so make sure they know how well the company and job match your interests. This will differentiate you from people who blanket the market with resumes.

4. Sell your qualifications: Briefly highlight the key points of your resume that you believe might interests reader.

-The AppliView Team