It’s
a great time to discuss what you’ll do to attract and retain top
talent in upcoming days. I spend a lot of time speaking with
recruiters and am lucky to get an inside view on what is at the top
of the list for those who are associated with recruiting.
Prioritize
the Candidate Experience
Spend
time thinking about the candidate experience and the people going
through your process. Whatever you are doing to keep pace with the
demands you have, changes in workflow, increases in volume, and
technology changes, be sure you take into consideration and see how
it will reflect on candidates. Consider the candidate at each step in
the process, and you will be rewarded for it.
Leverage
Technology
There
is a wide range of technology available to make talent acquisition
easier and more effective. Now is the time to take a serious look at
what’s available and what’s appropriate for your organization.
You will be sure to find something that works for you, is cost
effective, and is easy to integrate with your other systems.
Appropriately automating processes and upping the level of
sophistication in your approach can make a big difference — not
just to your people’s workflow, but to the candidate experience as
well.
No
need to take look outside. AppliView is here.
Take the
Time to Figure out How You’re Going to Get Things Done
We
are all busier than ever before, with more demands on our time and
more distractions fighting for our attention. Take time to plan how
you are going to get things done. A good strategy will help you
prioritize both workflow and time.
Educate
Hiring Managers and Don’t Let Them Be the Weak Link
No
one ever really takes a job because the company has awesome
recruiters. They come to work for the opportunity, the team they’ll
work with, and the great managers who will help them achieve their
best. If your hiring managers are your weak link, you are going to
lose the best talent.
It’s
your job to educate hiring managers on why their behaviour in the
process is critical to attracting and hiring top talent – and how
it can create a disadvantage if they are not keeping pace.
Align Your
Employment Brand With Your Corporate Brand
It
is increasingly the case that the prospective employee is some
version of a consumer or is personally connected to your brand. If
you are working in TA at Facebook or Citibank, there are literally
millions of people who apply to your jobs. Those applicants are
consumers. You need to win them as both consumers
and
prospective
candidates by aligning your consumer and employment brands.
Train and
Retrain Your Recruiters
Investing
in people is critical. No matter what technology you implement, you
still need to have people on the front lines, on the phone, talking
to candidates. Recruiting is a sales function, and you need to train
recruiters to be great sales people.
Recruiting
is also an increasingly complex job, with more data, more reports,
and more candidates than ever before, so you need to provide
recruiters with information that depends their skill sets. If you
don’t, they will atrophy and become disengaged. Be sure to give
recruiters the best training they can get.
Connect
With On-boarding Process
Take
hypothetical scene: recruiters talk to candidates, explain what the
job will be like, and sell them on coming to work with the promise of
a great job experience. Then, the new hire shows up for their first
day and there’s no plan for their first week, they don’t know how
to get around in the environment, and they feel that the job they
have is not the one they were sold. This kind of disconnect can lead
to people leaving and then talking about it! You need to make sure
that TA is connected to on-boarding so that what you recruiters are
selling is what is new hires actually experience.
Measure
the Data and Make Sense of It
There
are lot of tools that help you measure and report on metrics. You
must pay attention to what you’re measuring, think about what the
results mean, learn from them, and make better decisions based on
them. Be sure what you’re measuring matters to the business and to
making your process better, faster, and more efficient.
Network
With Peers
Keep
one thing in mind that because something is right for someone else
doesn’t mean it will be right for you. Still, you can get great
ideas from your TA peers. Reach out on LinkedIn and connect with
others in your field. Even those who are your competitors are often
willing to share insights on best practices. So ask. Don’t be shy:
reach out and take advantage of what your peers are learning, and
share with them as well.
Keep
Recruiting Fun
You
may or may not have a shiny, cool brand, and recruiting will always
be a boatload of work. You need to keep the job fun. The best way to
do that is to sell your recruiters and TA folks on the power of your
company values, then find ways to make it fun for recruiters and
hiring managers. Take a look at your brand and see what you can
emphasize. Play up your best features and build an energy that makes
you irresistible to candidates and employees.
AppliView
will be the key contributor in your successful recruitment career.
Just
Try it for FREE.
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